I thought the video from Patagoniawas hilarious . Agent Timmy O’Neill (a famous rock climber and comedian) urges people to recycle their underwear to no avail until he meets the “The Undie Master” who gives him a magic tea made from ancient underwear, which gives him renewed strength and enables him to convince others to recycle. This helps decrease waste which contributes to reducing the effects of global warming.
Patagonia is onto something though and if we all recycled our garments there would be that much less in the landfill. Patagonia’s long-term goal is to take environmental responsibility for everything they make.
They launched their Common Threads Recycling Program in September 2005 but have recently expanded to include fleece garments and cotton tees. Recycling garments has resulted in an energy savings of 76% and a CO2 emissions reduction of 71%.
Besides only using organically grown cotton, Patagonia also uses soda bottles in their fleece garments.
Patagonia’s current campaign is to protect Arctic National Wildlife.Five dollars from each sale of their arctic wildlife shirt goes to Alaska Wilderness League.
“The Arctic Refuge coastal plain is the ecological heart and wildlife oasis of the entire refuge. It is, in the words of the naturalist Peter Matthiessen, ‘the earth’s last sanctuary of the great Ice Age fauna that includes . . . bears, gray wolves and wolverines, musk ox, moose, and, in the summer, the Porcupine River herd of caribou, 120,000 strong.’ Drilling the Arctic Refuge would not solve America’s energy crisis. To the contrary, drilling there would only continue, not reduce, our dependence on fossil fuels.”
–Tom Udall, U.S. Congressman, New Mexico, “A Family Legacy,” Patagonia Fall 2007 Catalog
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November 30th, 2007 at 11:29 pm
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